Omnichannel Shopper Marketing
Delivering an exceptional commerce experience across all major retail channels to influence behavior throughout the shopping journey.
Stimulating growth in an ever-changing world.
TPN has been a leader in Omnichannel Shopper Marketing for over 40 years—spearheading the development of Shopper Marketing as a specialized, core capability within the industry. This includes helping to create its definitions, guidelines, and measurement principles.
Our omnichannel strategies and creative solutions are designed to grow brand visibility, consideration, and conversion. Our deep knowledge of retailer ecosystems and media works to spark customer connection and engagement across all moments along the shopper’s path.
SHOPPER STRATEGY
Identifying key moments in shopper receptivity and influencing their behavior by drawing from insight-driven communication strategies grounded in understanding the target.
DIGITAL MEDIA, MERCHANDISING, & ENVIRONMENTAL DESIGN
Providing creative expertise to deliver the right message in the right place at the right time to drive brand engagement and conversion.
ACTIVATION & EVALUATION
Developing and executing strategic activation plans across channels with continuous monitoring and optimization.
AREAS OF EXPERTISE
Shopper Journeys
Customer Experience
Customer-Specific Programs
Channel Strategy
Partnerships & Promotions
Traditional & Digital POS
Activation Toolkits
Retail Technology & Innovation
Connected Commerce Media Planning & Buying
Measurement & Post-Program Analysis
Annual Planning & Sell-in Support
Content Production Management
