Research & Intelligence
We ensure humans, brands, and businesses are at the heart of commerce solutions by harnessing intelligence to inform and future-proof strategy, creativity, and sustainable growth.
Unlocking new pathways to growth.
By partnering with internal and client teams, we can ensure the category, consumer, shopper, and retailer are thoroughly understood, considered, and included. Further allowing us to identify new avenues for expansion, confidently and consistently.
We work with over 25 commerce intelligence partners to provide unparalleled commercial knowledge and insight, employing both traditional approaches and engaging AI-powered studies and tools.
PRIMARY RESEARCH
Ensuring success by testing the work and answering key questions through customer research that leads to actionable insights, more power strategies, and optimized concepts.
INTELLIGENCE PARTNER
Enriching the work with in-depth insights into humans, brands, retailers, and industries by using a multitude of state-of-the-art tools.
KNOWLEDGE HUB
Monitoring and sharing the latest global retailer, industry, ecosystem, and consumer trends to consistently be on the leading edge of commerce evolution and disruption.
RETAILER SAVVY
Building customer and consumer-focused strategies, supporting joint business planning, and executing programming across every major retailer, in every class of trade.
AREAS OF EXPERTISE
Full Range of Qualitative & Quantitative Methods
InsightBeat, InsightAccess, & InsightCrafted Agile Research
Research Plans
Shopper Analysis
Future Scenarios
Shopper Personas
Profiles & Playbooks
Retailer Sell-In Support
Thought Leadership
Trends
