The juggling act that is summer is a pain point for many families: They worry about keeping kids busy and making fun family memories while also maintaining routines and working. As a result, many families cope by staying close to home and making the backyard the center of family fun.

To revitalize the S’mores summer program at Walmart, we positioned S’mores to Walmart Busy Families as more than just a treat; it’s a bonding ritual. S’mores turns any time spent in the backyard into family connectivity.

We harnessed the power of social media, in-store, and digital to reach our Moms with relevant and impactful tactics that would position Hershey S’mores as an “everyday treat” and drive awareness for the Backyard Makeover Sweepstakes at Walmart and Sam’s Club all summer long.

We targeted our shopper with seasonal, omni-channel content including a sweepstakes, influencer content, and retailtainment.