The Only Way to Know It's Real / The Only Way to Know It's Real / The Only Way to Know It's Real /

The Only Way to Know It's Real

The Insight

Not all cheese is created equal. 67% of US shoppers do not understand the difference between hard cheeses and Parmigiano Reggiano. There’s a lack of education and in-store visibility on the superior quality of Parmigiano Reggiano cheese as its own deserved category.

The Idea

The Only Way to Know it’s Real. We needed to champion Parmigiana Reggiano’s unparalleled flavor and Italian origin to shatter shopper expectations of cheese. Our creative focused on education and the three main reasons to believe:

  1.  unparalleled experience
  2.  1,000 year tradition
  3.  crafted in the heart of Italy
Omnichannel Shopper Marketing Connected Commerce Media Content Production

The Insight

Not all cheese is created equal. 67% of US shoppers do not understand the difference between hard cheeses and Parmigiano Reggiano. There’s a lack of education and in-store visibility on the superior quality of Parmigiano Reggiano cheese as its own deserved category.

The Idea

The Only Way to Know it’s Real. We needed to champion Parmigiana Reggiano’s unparalleled flavor and Italian origin to shatter shopper expectations of cheese. Our creative focused on education and the three main reasons to believe:

  1.  unparalleled experience
  2.  1,000 year tradition
  3.  crafted in the heart of Italy
Omnichannel Shopper Marketing Connected Commerce Media Content Production

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